Facebook成为了香饽饽
SNS, 观点 October 25th, 2007
New York Post今天的一篇报道说Microsoft和google 正在争夺对Facebook投资,据说Facebook的投资商期望其估价(pre money valuation)在USD100~150亿之间, 也就是说要获得其5%~10%的股份,需要付出7.5~15亿。 早些时候传说Yahoo要收够facebook, 但facebook 不卖,现在Google和Microsoft也只是投资而已。
虽然Social Networking Service从03年开始红火,但到目前为止一家还没有上市的(只算了美国的,没有算欧洲xing和日本的mixi),这从前大家期望的要慢了不少。但myspace卖了个不错的价格,linkedin即将上市的传闻,已经最近facebook的兴旺,让很多人重新燃起了希望。
不过,我认为facebook目前的红火,并非只是因为其SNS的特性和火爆的人气(SNS一大把,人气火爆的站点facebook也不是最强的,至少现在myspace仍然流量更大),而是因为facebook平台带来的价值。SNS是facebook的一个基础,为其带来了用户的成长和繁荣,而facebook在适时地推出的F8平台,则让大家看到了web as a platform的价值和威力,最近facebook悄悄开发了flyer广告功能,显然对Google的adsense/adword构成了一定程度的威胁。
昨天刚刚讨论了我们需要一个统一而分散的SNS平台的问题,facebook平台的威力正是让用户可以把多个应用统一到facebook平台上来,从而更完美地展现自己,我相信正是因为facebook的超前的统一平台理念和实现让facebook的价值有了一个飞跃。 不过,“facebook平台”仍然只是“facebook”的平台,而不是一个真正意义上的完全开放和分散的平台,因此可以想象,还有足够多的创新机会在等着未来的创业者去获取,看准这个趋势也许下一个明星就是你。
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[...] 刚刚从blog上看到“谣言”说Facebook成为了香饽饽没多长时间,谣言就变成了现实:(from: ) While the storyline would have been more dramatic if Facebook had spurned its current ad-serving partner Microsoft for Google, it is confirmed that Microsoft has won the deal. It will invest $240 million in Facebook and expand its existing relationship to international markets, according to the WSJ. (The previous advertising relationship was only for the U.S., now Microsoft is Facebook’s exclusive advertising partner both in the U.S. and abroad until 2011) The $240 million is a minority stake that values the company at $15 billion. So that comes out to less than a 2 percent stake for Microsoft, which is much smaller than 5 percent stake that was bandied about earlier. (Update: During the conference call, Facebook left open the possibility that more investors may be included in this round of financing, though it declined to disclose who those investors may or may not be. But that does open the door to Facebook raising more than the $240 million). [...]