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Thoughts on New Foursquare Strategy

I think multiple apps strategy is the right thing to do, but simply split existing app in two is a bad idea.


I think multiple apps strategy is the right thing to do, but simply split existing app in two is a bad idea. We figured out this at PixoMobile a while ago and we build a number of dots and someday we may connect a few dots into lines, Pixotale is just one step.

Facebook is smart, they didn't just kill the main app or split it, instead they created Camera., Poke, Paper, Slingshot, Messenger, Page... It's an evolution. Even today I can still use messaging feature inside the main app though it try to recommend me download messenger.

Foursquare, Path are two very bad examples on the execution side for a right idea. They could do it better, smoother and migrate seamlessly.

 

Nice to see they have smart people supporting their decision:

Let's see one year later what will happen.


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